.acq-platforms{padding:118px 0 126px;background:#f4f0e8}.acq-platform-heading{display:grid;grid-template-columns:1.15fr .65fr;gap:70px;align-items:end}.acq-platform-heading h2{max-width:850px}.acq-platform-heading>p{font-size:22px;color:#425159;line-height:1.5;margin:0 0 24px}.acq-brand-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:42px 0 32px}.acq-brand-strip>span{min-height:75px;display:flex;align-items:center;justify-content:center;gap:12px;border:1px solid #d6d7d2;background:#fff;border-radius:10px;box-shadow:0 5px 14px #19333c0b}.acq-brand-strip strong{font-size:19px;letter-spacing:-.04em}.acq-brand-strip small{color:#33404a;font-size:16px;margin-left:-5px}.acq-brand-google{display:inline-flex;font:700 25px/1 Arial,sans-serif;letter-spacing:-.08em}.acq-brand-google span:nth-child(1),.acq-brand-google span:nth-child(4){color:#4285f4}.acq-brand-google span:nth-child(2),.acq-brand-google span:nth-child(6){color:#ea4335}.acq-brand-google span:nth-child(3){color:#fbbc05}.acq-brand-google span:nth-child(5){color:#34a853}.acq-brand-instagram{position:relative;display:inline-block;flex:none;width:30px;height:30px;border:3px solid #fff;border-radius:9px;background:linear-gradient(135deg,#f9ce34 0%,#ee2a7b 50%,#6228d7 100%);box-shadow:0 0 0 2px #da3f85}.acq-brand-instagram:before{content:'';position:absolute;width:10px;height:10px;border:2px solid white;border-radius:50%;left:7px;top:7px}.acq-brand-instagram:after{content:'';position:absolute;width:4px;height:4px;border-radius:50%;right:4px;top:4px;background:#fff}.acq-brand-facebook{display:inline-grid;place-items:center;flex:none;width:31px;height:31px;background:#1877f2;color:#fff;border-radius:50%;font:bold 27px/1 Arial,sans-serif;padding-top:5px}.acq-brand-tiktok{display:inline-block;flex:none;width:32px;height:32px;color:#111;font:700 33px/1 Arial,sans-serif;text-shadow:-2px -1px #25f4ee,2px 2px #fe2c55}
.acq-channel-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.acq-channel-card{display:flex;flex-direction:column;overflow:hidden;border:1px solid #d1d4ce;border-radius:15px;background:#fff;box-shadow:0 14px 40px #26333a0e}.acq-card-lead{padding:34px 36px 26px}.acq-card-brand{display:flex;align-items:center;gap:12px;min-height:35px}.acq-card-brand>span:last-child{font-size:12px;font-weight:850;letter-spacing:.14em;color:#4f5b5e}.acq-card-lead h3{font-size:32px;max-width:430px;margin:25px 0 12px}.acq-card-lead p{font-size:18px;line-height:1.55;color:#4a5759;margin:0}.acq-ad-frame{height:375px;margin:0 22px;background:#f9fafb;border:1px solid #dde0df;border-radius:12px;overflow:hidden;box-shadow:0 13px 32px #34444f1c}.acq-search-preview{padding:25px 26px;background:#fff}.acq-search-top>span{font:700 28px Arial,sans-serif;letter-spacing:-.07em;color:#4285f4}.acq-search-top>div{display:flex;justify-content:space-between;align-items:center;gap:12px;border:1px solid #dfe1e5;box-shadow:0 2px 8px #00000012;border-radius:25px;padding:11px 17px;margin:14px 0 21px;color:#34383c;font-size:16px}.acq-search-top b{font-size:26px;color:#4285f4;line-height:1}.acq-search-result{border-left:4px solid #c1d7f7;padding:5px 0 5px 17px}.acq-search-result small{color:#50565d;font-size:13px}.acq-search-result small b{color:#202124}.acq-search-result strong{display:block;color:#1a0dab;font-size:21px;line-height:1.25;font-weight:500;margin:8px 0}.acq-search-result p{font-size:14px;color:#4c5357;margin:0 0 13px;line-height:1.4}.acq-search-result>span{display:inline-block;border:1px solid #d4dce9;border-radius:17px;padding:5px 11px;color:#1a55bb;margin-right:7px;font-size:13px}.acq-search-ghost{margin:27px 0 0 22px}.acq-search-ghost span{display:block;width:72%;height:8px;background:#edf0f3;border-radius:8px;margin-bottom:10px}.acq-search-ghost span:last-child{width:50%}
.acq-social-preview{background:#fff}.acq-social-top{display:flex;align-items:center;gap:10px;padding:13px 16px}.acq-social-avatar{width:37px;height:37px;border-radius:50%;overflow:hidden;border:2px solid #e077a2;flex:none}.acq-social-avatar img{width:100%;height:100%;object-fit:cover}.acq-social-top>div{flex:1;line-height:1.15}.acq-social-top strong{display:block;font-size:14px}.acq-social-top small{font-size:11px;color:#697078}.acq-social-top b{font-size:22px;color:#737981}.acq-social-image{display:block;width:100%;height:228px;object-fit:cover;object-position:center 35%}.acq-social-actions{display:flex;align-items:center;justify-content:space-between;padding:10px 16px;font-size:19px}.acq-social-actions strong{font-size:12px;color:#fff;background:#204abd;border-radius:6px;padding:7px 11px}.acq-social-preview>p{font-size:12px;line-height:1.35;margin:0;padding:0 16px 13px;color:#343b44}.acq-facebook-preview .acq-social-avatar{border-color:#1877f2}.acq-facebook-preview .acq-social-image{height:185px;object-position:center 35%}.acq-feed-caption{font-size:13px!important;padding:1px 16px 12px!important}.acq-feed-button{display:flex;justify-content:space-between;align-items:center;background:#f2f3f5;padding:8px 13px;gap:10px}.acq-feed-button small{display:block;font-size:10px;color:#656d76}.acq-feed-button strong{font-size:13px}.acq-feed-button span{white-space:nowrap;font-size:11px;font-weight:700;padding:7px 8px;background:#dfe2e8;border-radius:4px}.acq-feed-reactions{text-align:center;color:#59616b;font-size:11px;padding:10px 5px}
.acq-tiktok-preview{position:relative;display:flex;justify-content:center;background:linear-gradient(130deg,#161f28,#485461);padding:11px}.acq-tiktok-phone{position:relative;height:100%;width:195px;overflow:hidden;border:4px solid #080a0d;border-radius:18px;background:#111;box-shadow:0 10px 25px #0006}.acq-tiktok-phone>img{display:block;width:100%;height:100%;object-fit:cover;object-position:45% center;filter:brightness(.74)}.acq-tiktok-phone:after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(0deg,#000b,transparent)}.acq-tiktok-play{position:absolute;z-index:2;top:42%;left:43%;color:white;font-size:30px;text-shadow:0 2px 8px #000a}.acq-tiktok-side{position:absolute;z-index:2;right:9px;bottom:75px;color:#fff;font-size:22px;line-height:1.7}.acq-tiktok-phone>div{position:absolute;z-index:2;left:11px;right:36px;bottom:13px;color:#fff}.acq-tiktok-phone>div small{display:block;font-size:10px}.acq-tiktok-phone>div strong{display:block;font-size:17px;line-height:1.1;margin:5px 0}.acq-tiktok-phone>div span{display:inline-block;font-size:10px;background:#fe2c55;padding:5px 9px;border-radius:3px}.acq-tiktok-preview>p{position:absolute;bottom:18px;left:calc(50% + 110px);max-width:100px;color:#eef2ef;font-size:13px;line-height:1.35}
.acq-card-work{padding:28px 36px 32px;flex:1}.acq-card-work>strong{display:block;font-size:17px;margin-bottom:10px}.acq-card-work ul{list-style:none;margin:0;padding:0}.acq-card-work li{position:relative;padding:8px 0 8px 25px;font-size:16px;line-height:1.4;color:#465457}.acq-card-work li:before{content:'✓';position:absolute;left:0;color:#3e8461;font-weight:800}.acq-example-note{color:#526065;font-size:14px;margin:28px 0 0;max-width:900px!important}
.acq-spend{background:#172730;color:#f7f7ec;padding:120px 0}.acq-spend-heading{max-width:900px}.acq-spend h2 em{font-style:normal;color:#d8fa8c}.acq-spend-heading>p:last-child{font-size:22px;color:#d8e5df;max-width:790px!important}.acq-math{display:grid;grid-template-columns:1fr 20px 1fr 20px 1fr 20px 1.25fr;gap:12px;align-items:center;margin:52px 0 18px}.acq-math>b{font-size:30px;color:#d8fa8c;text-align:center}.acq-math-step{display:flex;flex-direction:column;min-height:178px;padding:23px 19px;border:1px solid #a4bcb75a;border-radius:12px;background:#ffffff0b}.acq-math-step small{font-size:11px;letter-spacing:.1em;font-weight:800;color:#d4e2d9}.acq-math-step strong{font-size:42px;letter-spacing:-.06em;line-height:1.1;margin:22px 0 7px;white-space:nowrap}.acq-math-step span{font-size:15px;color:#d9e5df}.acq-math-result{background:#d8fa8c;color:#172730;border-color:#d8fa8c}.acq-math-result small,.acq-math-result span{color:#263c37}.acq-math-foot{font-size:14px;color:#c8d9d4;max-width:920px!important}.acq-spend-bottom{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px;border-top:1px solid #c5d8d233;padding-top:58px;margin-top:70px}.acq-spend-bottom h3{font-size:41px;margin:19px 0}.acq-spend-bottom p:not(.core-eyebrow){font-size:19px;color:#cfdfd8}.acq-spend-guardrails{display:grid;grid-template-columns:1fr 1fr;gap:14px}.acq-spend-guardrails span{display:flex;gap:16px;min-height:116px;align-items:center;background:#2d414a;border:1px solid #50656a;border-radius:9px;padding:22px;color:#d8fa8c;font-size:13px}.acq-spend-guardrails strong{color:#fff;font-size:17px;line-height:1.3}
@media(max-width:1050px){.acq-platform-heading{grid-template-columns:1fr;gap:0}.acq-platform-heading>p{max-width:730px}.acq-math{grid-template-columns:repeat(4,1fr)}.acq-math>b{display:none}.acq-math-step strong{font-size:32px}.acq-spend-bottom{gap:40px}}
@media(max-width:760px){.acq-platforms,.acq-spend{padding:80px 0}.acq-channel-grid{grid-template-columns:1fr}.acq-brand-strip{grid-template-columns:1fr 1fr}.acq-spend-bottom{grid-template-columns:1fr;gap:25px}.acq-math{grid-template-columns:1fr 1fr}.acq-platform-heading>p,.acq-spend-heading>p:last-child{font-size:19px}.acq-math-step{min-height:150px}.acq-math-step strong{font-size:35px}}
@media(max-width:520px){.acq-platforms,.acq-spend{padding:64px 0}.acq-platform-heading h2,.acq-spend h2{font-size:42px}.acq-brand-strip{gap:8px}.acq-brand-strip>span{min-height:62px;gap:7px}.acq-brand-strip strong{font-size:14px}.acq-brand-strip small{font-size:13px}.acq-brand-google{font-size:19px}.acq-brand-instagram,.acq-brand-facebook,.acq-brand-tiktok{transform:scale(.8)}.acq-card-lead{padding:28px 24px 22px}.acq-card-lead h3{font-size:29px}.acq-ad-frame{margin:0 12px;height:350px}.acq-search-preview{padding:20px 13px}.acq-search-result strong{font-size:17px}.acq-search-top>div{font-size:13px}.acq-card-work{padding:25px}.acq-math{gap:8px}.acq-math-step{padding:16px 12px;min-height:139px}.acq-math-step small{font-size:9px}.acq-math-step strong{font-size:31px;margin-top:16px}.acq-math-step span{font-size:13px}.acq-spend-guardrails{grid-template-columns:1fr}.acq-spend-guardrails span{min-height:73px}.acq-tiktok-preview>p{font-size:11px;left:calc(50% + 103px)}}

/* Moving example ads reuse the compressed Discovery films and the shared lazy-play controller. */
.acq-reel-preview{position:relative;display:flex;justify-content:center;background:linear-gradient(125deg,#351d2f,#aa735f);padding:9px}
.acq-reel-phone{position:relative;width:220px;height:100%;overflow:hidden;border:4px solid #1c1420;border-radius:18px;background:#1b1520;box-shadow:0 12px 26px #160e1a77}
.acq-reel-phone video,.acq-tiktok-phone video{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
.acq-reel-phone:after{content:'';position:absolute;inset:40% 0 0;background:linear-gradient(0deg,#000c,transparent);pointer-events:none}
.acq-reel-overlay{position:absolute;z-index:2;left:12px;right:31px;bottom:16px;color:#fff;text-shadow:0 1px 4px #0009}
.acq-reel-overlay small,.acq-reel-overlay span{display:block;font-size:10px}
.acq-reel-overlay strong{display:block;font-size:19px;line-height:1.05;margin:8px 0 5px}
.acq-reel-overlay b{display:inline-block;margin-top:10px;padding:7px 13px;background:#d53270;border-radius:4px;font-size:11px;text-shadow:none}
.acq-reel-side{position:absolute;z-index:2;right:8px;bottom:54px;color:#fff;font-size:22px;line-height:1.6}
.acq-reel-preview>p{position:absolute;bottom:18px;left:calc(50% + 122px);max-width:125px;color:#fff8f6;font-size:13px;line-height:1.35}
.acq-tiktok-phone video{filter:brightness(.77)}
.acq-facebook-preview .acq-social-image{height:213px;object-position:center 55%}
.acq-facebook-preview .acq-social-avatar{border-color:#cfab68}
.acq-facebook-preview .acq-feed-caption{font-size:14px!important;font-weight:600;color:#2b3438}
.acq-reel-preview,.acq-tiktok-preview{height:420px}

/* The one-channel setup is deliberately spare; the four-channel package carries the visual weight. */
.acq-human{padding-bottom:65px}
.acq-options{padding-top:76px;background:#f6f4ed}
.acq-options .core-plan-grid{grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:25px;align-items:start}
.acq-options .core-plan{position:relative}
.acq-options .acq-essential-plan{background:#fbfcfa;border-color:#cbd4c9;box-shadow:0 6px 24px #1c2f2710}
.acq-options .acq-essential-plan h3{font-size:32px}
.acq-options .acq-essential-plan h3 span{display:block;font-size:22px;font-weight:450;color:#65746d}
.acq-options .acq-essential-plan li:before{color:#66786e}
.acq-options .acq-essential-plan .core-button{background:#e5ece5;color:#253b35}
.acq-options .acq-essential-plan .core-button:hover{background:#d4e1d3}
.acq-options .acq-comprehensive-plan{padding-top:42px;border:3px solid #b5ea72;box-shadow:0 27px 55px #0d292840;background:linear-gradient(145deg,#1c363a,#16292f 65%)}
.acq-plan-badge{position:absolute;right:20px;top:-17px;padding:9px 13px;background:#d8fa8c;color:#23332c;border-radius:5px;font-size:11px;font-weight:850;letter-spacing:.09em}
.acq-options .acq-comprehensive-plan h3{font-size:34px;line-height:1.1;max-width:540px}
.acq-options .acq-comprehensive-plan h3 span{display:block;color:#d8fa8c;font-size:29px;margin-top:6px}
.acq-options .acq-comprehensive-plan .core-plan-summary{max-width:490px}
.acq-plan-channels{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.acq-plan-channels span{border:1px solid #bed8ca88;border-radius:4px;padding:7px 9px;color:#f4f9ee;font-size:13px;font-weight:650}
.acq-options .acq-comprehensive-plan .core-plan-price{border-color:#d8fa8c77}
.acq-options .acq-comprehensive-plan .core-plan-price strong{color:#d8fa8c}
.acq-options .acq-comprehensive-plan li{padding-top:10px;padding-bottom:10px}
.acq-options .acq-comprehensive-plan .core-button{background:#d8fa8c;color:#19332e}
.acq-options .acq-comprehensive-plan .core-button:hover{background:#efffc8}
@media(max-width:760px){.acq-human{padding-bottom:55px}.acq-options{padding-top:64px}.acq-options .core-plan-grid{grid-template-columns:1fr}.acq-reel-preview>p{display:none}}
@media(max-width:520px){.acq-reel-preview,.acq-tiktok-preview{height:370px}.acq-reel-phone{width:200px}.acq-options .acq-comprehensive-plan{padding-top:38px}.acq-options .acq-comprehensive-plan h3{font-size:31px}.acq-options .acq-comprehensive-plan h3 span{font-size:25px}.acq-plan-badge{left:15px;right:15px;text-align:center;font-size:9px}.acq-plan-channels span{font-size:12px}.acq-facebook-preview .acq-social-image{height:190px}}