Getting more customers
Leads, ads and lead marketplaces: what is worth paying for and what to do instead.
Guides
How do I get more customers without wasting money on bad leads?
Guide · Updated
Start with the people already reaching you, not new ads.
How do HVAC, plumbing and electrical companies get jobs without buying shared leads?
Playbook · Updated
Start with the sources nobody else is sold: your past customers, your Google Business Profile and reviews, referrals from realtors, builders and property managers, and your trucks and yard signs.
How do remodelers get leads without lead marketplaces?
Playbook · Updated
A remodeler who doesn't want to rely on Angi or HomeAdvisor can build three things: proof of their work (photos, reviews and a pricing page), visibility around every job (yard signs and notes to neighbors), and search ads aimed at homeowners already looking for a kitchen or bath remodel.
Is HomeAdvisor (Angi Leads) worth it? An honest look
Comparison · Updated
In our reading of owner reports, HomeAdvisor (now sold as Angi Leads) is worth it for a small remodeler only if you can reply to leads within minutes, your jobs are large next to the lead fee, and it's one source of work among several.
Is Thumbtack worth it, and what are the alternatives?
Comparison · Updated
Based on owner reports, Thumbtack can pay for itself if you reply within minutes, your jobs are standard and worth well more than the lead price, and it isn't your only source of work.
New gym, not enough members: how small gyms get new members
Playbook · Updated
In our view, a small new gym wins members by being the obvious choice for one kind of person nearby, not by out-advertising bigger gyms.
Should I pay for leads? When pay-per-lead works and when it doesn't
Answer · Updated
Sometimes, but for a minority.
What actually works in restaurant marketing right now?
Playbook · Updated
For a small restaurant, what works is usually local and specific: a complete Google Business Profile with your menu, photos and hours; food in people's hands through samples and community events; one strong offer for your slowest night; and a reason for first-time guests to come back.
Why am I getting so many low-quality leads from my ads?
Answer · Updated
Most junk leads come from how the ad is set up, not from advertising itself.
Why aren't customers choosing my business? (and who they're choosing instead)
Answer · Updated
Start by finding out where customers went instead.