Marketing ROI and agencies
How to tell whether your marketing, or your agency, is working.
Guides
How do I know if my marketing is working?
Guide · Updated
Your marketing is working when you can show it brought in paying customers for less than they were worth to you.
Marketing agency red flags: signs you're paying for activity, not customers
Answer · Updated
The biggest red flag is an agency that reports activity, such as posts, clicks or reach, but can't tell you how many calls or paying customers its work brought in.